With a shared vision to give growers more time for strategic and complex tasks, this new collaboration focuses on leveraging technology and AI to optimize cultivation strategies in greenhouses.

AMSTERDAM, November 20, 2024 – Source.ag , a provider of AI solutions for vegetable growers, is partnering with Wireless Value to provide better support to growers worldwide.

Wireless Value develops and supplies wireless sensors that enable growers to use accurate data to optimize their cultivation strategies. Wireless Value's wireless solutions measure key parameters such as climate, water management, and growth control. Thanks to the partnership between Source.ag and Wireless Value, more growers can benefit from Source.ag's AI-driven solutions and improve their operational efficiency in greenhouses.

Through this partnership, Wireless Value's sensors will seamlessly integrate with the Source API, providing growers with a centralized platform for data visualization, comparison, and analysis. This integration will enable more greenhouse growers to efficiently scale their operations, reduce costs, and refine their cultivation strategies with in-depth insights.

Source.ag's smart solution has proven its value to growers worldwide. By seamlessly integrating our wireless sensors with Source.ag, even more growers can significantly improve their greenhouse operations.

says Kees van Vliet, business development manager horticulture at Wireless Value.

By partnering with Wireless Value, we're expanding the range of supported hardware, allowing more growers to benefit from our solutions. With Source.ag's solutions, growers gain optimal insight into their greenhouse operations using data from Wireless Value sensors and can make more data-driven decisions.

according to Rien Kamman, CEO and co-founder of Source.ag.

Source.ag's advanced technology helps growers worldwide scale faster and operate more efficiently, leading to higher vegetable yields and more sustainable practices. Today, commercial greenhouses in 18 countries worldwide benefit from Source.ag's solutions. These growers collectively produce vegetables for more than 60 million people worldwide, a number that continues to grow.

About Source.ag

Source accelerates access to fresh fruits and vegetables by empowering growers worldwide with artificial intelligence (AI). Founded in 2020 by Rien Kamman (CEO) and Ernst van Bruggen (CPO), Source.ag has assembled a team of experienced software developers, data scientists, and plant scientists and collaborates with the world's leading growers to build the industry's most advanced artificial intelligence. Their AI solutions offer the ability to simulate plant behavior to define and execute optimal cultivation strategies, taking into account millions of data points on climate, biology, and feedstock. By enabling more growers to operate more facilities more efficiently through breakthrough technology, Source.ag makes greenhouse horticulture accessible, profitable, and globally scalable. Together, our mission is to help growers feed the world in a climate-resilient and efficient way.

About Wireless Value

Wireless Value develops and supplies wireless sensor technology that helps growers optimize their greenhouses and cultivation strategies. Wireless Value's wireless sensors provide accurate, real-time data on climate, weight, water, and substrate. Wireless Value simplifies measurement, provides insightful data in complex processes, and gives growers more time to focus on optimizing yields, reducing energy and water costs, and improving plant health.