Amsterdam/Emmen, June 11 2026 — Wireless Value has signed a dealer agreement with Powerplants Australia at GreenTech Amsterdam. The Australian installer and service partner will offer Wireless Value's wireless measurement and weighing systems to greenhouse growers across Australia and New Zealand. The agreement was signed by Alastair McLean, Commercial Director and Water and Controls Manager at Powerplants.
Powerplants is a well-established name in Australian horticulture. The company installs and services greenhouse projects of all scales and is one of the leading Priva dealers in the region. Through the Atrium Agri group, Powerplants is connected to an international network of greenhouse technology companies. That background makes them a strong partner for Wireless Value: they know the market, they know the growers, and they understand what it takes to make technology truly work inside a greenhouse.
With this dealer agreement, Powerplants becomes Wireless Value's first official distributor in Australia. They will offer and install both the wireless measurement systems for climate and crop monitoring and the wireless weighing solutions for sweet pepper and eggplant at Australian greenhouse operations.
Reliable measurement data without the hassle
Wireless Value's systems are built for growers who want reliable measurement data without the constraints of cabling. Sensors continuously monitor relevant parameters such as substrate temperature, humidity, and crop development. The Floating-scale weighing solution registers plant weight wirelessly and accurately — giving growers earlier insight into transpiration and crop growth, and enabling faster decisions.
About Powerplants Australia
Powerplants is a leading installer and service partner in greenhouse horticulture technology across Australia, New Zealand, and Southeast Asia. The company is part of the Atrium Agri group and offers a complete package: from climate control and lighting to irrigation, automation, and labour management.
About Wireless Value
Wireless Value develops wireless sensor and weighing systems for greenhouse horticulture. The systems provide growers with accurate, real-time measurement data on climate, crop development, and plant weight — without cables, without installation headaches. Wireless Value is based in Emmen, the Netherlands, and supplies greenhouse operations in the Netherlands and beyond.
